Scaling Beyond the Founder Rainmaker – My Conversation on Marketing Deconstructed

Marketing Deconstructed

I recently had the chance to join Ali Schwanke on her Marketing Deconstructed podcast to talk about something I see all the time: founder-led businesses getting stuck because the founder is the only one who can close deals.

We unpacked:

✅ Why 20% of clients often drive 80%+ of revenue (and how to focus more intentionally on them)

✅ The risk of “Dirty Money” clients who pay well but erode your culture

✅ How to build a repeatable sales strategy that doesn’t depend on your networking chops

✅ Ways to align marketing and sales for more scalable growth

✅ How to use tools like LinkedIn and HubSpot Playbooks to operationalize your sales process

I also shared the Revenue Compass framework—a simple tool to help founder-led companies move from reactive to repeatable when it comes to growth.

📺 Watch the episode here

🎧 Listen to the episode here

📘 Check out the book, Beyond the Founder Rainmaker

🧭 Take the free Revenue Compass Assessment

If you’re a founder or leader trying to scale sales beyond yourself, this conversation was made for you.

#sales #founderled #strategy #revenuegrowth #marketingdeconstructed #beyondtherainmaker