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Enculturate Your “Dirty Money” Clients
I explore the dangers of “Dirty Money” clients—those who are financially aligned but culturally misaligned—and how they can strain your team
Scott Peterson
Sep 24, 20244 min read
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Move Your “Graveyard” Clients In, Up or Out
"Graveyard" clients—those who drain resources, damage your brand, and offer little financial value. 📉
Scott Peterson
Sep 17, 20243 min read
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Earn the 4R’s from your “Blue Chip” Clients
Partnership Reviews are more than just meetings—they’re powerful opportunities to deepen relationships, align on goals, and uncover growth.
Scott Peterson
Sep 10, 20243 min read
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Partnership Reviews: The Key To Retaining Your “Blue Chip” Clients
To ensure sustained and long-term growth, it's essential not just to win these valuable clients but to retain and expand these relationships
Scott Peterson
Sep 4, 20243 min read
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Beyond the Founder Rainmaker - The Ideal First Sales Hire
If you’re looking to scale your business beyond your own efforts, getting the right first sales hire is crucial—but it’s not easy.
Scott Peterson
Aug 27, 20243 min read
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Onboarding Your New Sales Leader: Setting them up for Long-Term Success
The average tenure of a VP of Sales is less than 2 years! Why are we getting this critical role wrong so often? ❌
Scott Peterson
Aug 16, 20243 min read
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How Becoming a Husband, Dad, and Believer Has Made Me a Better Professional
I felt compelled to share how three major life changes have profoundly shaped both my personal and professional life.
Scott Peterson
Aug 13, 20243 min read
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You are Planting Seeds Not Microwaving Leads: The Mindset for Cold Outreach
The Mindset for Cold Outreach
Scott Peterson
Jun 25, 20243 min read
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Running an Effective Weekly Sales Meeting
I’m going to share a framework to help turn one of your most dreaded meetings into one of your most valuable. 📈
Scott Peterson
Jun 19, 20244 min read
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Sales Scorecard: Measure What Matters
The path to success lies in measuring what truly matters, focusing on the inputs, and fostering a culture of consistency. ✅
Scott Peterson
Jun 11, 20243 min read
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Replace Unpredictability with Intentionality: Precision Prospecting with your Blue Chip Client Profile
Take charge of your sales efforts with a highly focused, valuable, and consistent outbound sales strategy. 🎯
Scott Peterson
Jun 4, 20243 min read
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Center your Blue Chip Aim: Time, Talent & Treasure
🔐 Unlock your business's full potential by aligning your resources with your "Blue Chip" clients.
Scott Peterson
May 28, 20244 min read
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Why Your Sales Team NEEDS Professional Marketing Support
Your salespeople are the “boots on the ground,” while your marketing team provides the crucial “air support”.
Scott Peterson
May 21, 20243 min read
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Tailor Your Outreach Messaging for Success in a Crowded Marketplace
Strategies for crafting tailored messages that not only break through the noise but also forge meaningful connections with your targets.
Scott Peterson
May 14, 20243 min read
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How a "Graveyard" Prospect Almost Ended My Career in Sales
Lesson learned: Prioritize Blue Chip prospects for success and don't let setbacks discourage you.
Scott Peterson
May 7, 20243 min read
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The Origin of the Blue Chip Profile: Lessons Learned to Invest More Time with the Right Prospects and Sell More
Discover the origin of the "Blue Chip" profile as I share my journey from struggle to strategy
Scott Peterson
Apr 30, 20243 min read
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Why don’t GREAT players make GREAT coaches? Insights for Sales Leaders
Have you ever wondered why some of the greatest players in sports history struggle when they transition to coaching roles? 🤔
Scott Peterson
Apr 23, 20244 min read
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What REALLY Should You Expect From Your Salesperson in Their First 6 Months?
⏰ One of the biggest mistakes I see organizations make is taking an often unrealistic Year 1 revenue goal, dividing it by 12 months.
Scott Peterson
Apr 16, 20242 min read
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Reflecting on My 10x Journey: Goals, Attitudes & Beliefs
As a young professional, I penned down my Goals, Attitudes & Beliefs, seeking direction amidst uncertainty.
Scott Peterson
Apr 9, 20244 min read
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Hunter and/or Farmer: Why Specialization is Critical for Sales Success
Critical decision of hiring sales generalists vs specialists.
Scott Peterson
Apr 2, 20243 min read
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