Many leaders make the mistake of blaming their salespeople for poor performance when the real issue is a lack of a repeatable process.

I wrote this book for founders, sales leaders, and ambitious professionals who want to build an effective outbound sales strategy.

Does the Outcome of your Sales Opportunity Depend on Who Handles the Prospect?

A well-defined, repeatable process isn’t just a nice-to-have—it’s the key to predictable growth. 🔑

The Sales Process Matrix offers a clear framework for evaluating where your sales organization stands.

create a success profile—a detailed roadmap that defines not only job responsibilities but also the key attributes necessary for success.

The Misaligned Underachiever—a unique threat that can erode team morale, damage client relationships, and derail your growth targets.

“Lovable Underachievers,” are positive and well-liked but consistently fall short of targets.

Managing a Lone Wolf in a way that fosters long-term growth and maintains company culture can be challenging.

According to The Challenger Sale, Star performers deliver nearly 200% more than Core performers.

The Peak Performer Matrix empowers you to hire, develop, and retain individuals who meet their targets and enrich your company's culture

In today’s competitive landscape, it’s unrealistic to assume that any sales opportunity is free from intense competition

Masterclass on leadership. In this blog post, I'll share what I learned from Shaka Smart's practice and how they can be applied to business.

My number one recommendation is this: Above money, benefits, title, or perks, seek an organization with a great sales leader.

While expanding your sales team may be a long-term goal, remember that bigger isn't always better.

Three principles that helped me turn from an Accidental Salesperson to a Sales Professional.

A well-structured onboarding program is critical to ensure your new B2B salesperson gains the competence and confidence they need to succeed

Pros and cons of promoting your star salesperson to a sales manager position.

For nearly a decade now, Scott Peterson has helped executive leaders build high-performing sales teams of their own.

5 actionable items to help your organization improve at attracting, selecting, onboarding, training, leading & retaining top sales talent.