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Sales Strategy

The Challenger Sale: The Overlooked Lesson
Without the right 🎯 strategy, ⚙️ process and 🏗️ structure, even the best Challengers can struggle.
Scott Peterson
Mar 183 min read
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What I Learned From Writing My First Book
I wrote this book for founders, sales leaders, and ambitious professionals who want to build an effective outbound sales strategy.
Scott Peterson
Feb 283 min read
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“Make It Count” Clients: A Slippery Slope
⚖ Opportunity cost is a powerful force in sales, and “Make It Count” clients are a prime example.
Scott Peterson
Oct 1, 20243 min read
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Enculturate Your “Dirty Money” Clients
I explore the dangers of “Dirty Money” clients—those who are financially aligned but culturally misaligned—and how they can strain your team
Scott Peterson
Sep 24, 20244 min read
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Move Your “Graveyard” Clients In, Up or Out
"Graveyard" clients—those who drain resources, damage your brand, and offer little financial value. 📉
Scott Peterson
Sep 17, 20243 min read
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Earn the 4R’s from your “Blue Chip” Clients
Partnership Reviews are more than just meetings—they’re powerful opportunities to deepen relationships, align on goals, and uncover growth.
Scott Peterson
Sep 10, 20243 min read
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Partnership Reviews: The Key To Retaining Your “Blue Chip” Clients
To ensure sustained and long-term growth, it's essential not just to win these valuable clients but to retain and expand these relationships
Scott Peterson
Sep 4, 20243 min read
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You are Planting Seeds Not Microwaving Leads: The Mindset for Cold Outreach
The Mindset for Cold Outreach
Scott Peterson
Jun 25, 20243 min read
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Replace Unpredictability with Intentionality: Precision Prospecting with your Blue Chip Client Profile
Take charge of your sales efforts with a highly focused, valuable, and consistent outbound sales strategy. 🎯
Scott Peterson
Jun 4, 20243 min read
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Why Your Sales Team NEEDS Professional Marketing Support
Your salespeople are the “boots on the ground,” while your marketing team provides the crucial “air support”.
Scott Peterson
May 21, 20243 min read
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Tailor Your Outreach Messaging for Success in a Crowded Marketplace
Strategies for crafting tailored messages that not only break through the noise but also forge meaningful connections with your targets.
Scott Peterson
May 14, 20243 min read
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How a "Graveyard" Prospect Almost Ended My Career in Sales
Lesson learned: Prioritize Blue Chip prospects for success and don't let setbacks discourage you.
Scott Peterson
May 7, 20243 min read
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The Origin of the Blue Chip Profile: Lessons Learned to Invest More Time with the Right Prospects and Sell More
Discover the origin of the "Blue Chip" profile as I share my journey from struggle to strategy
Scott Peterson
Apr 30, 20243 min read
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Mastering Stakeholder Guidance for Sales Success
Stakeholder guidance and provides actionable insights for salespeople aiming to take and maintain control of the sales process effectively.
Scott Peterson
Mar 6, 20242 min read
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Beyond the Founder Rainmaker: Building an Effective Outbound Sales Strategy
At the heart of many B2B technical and professional services firms lies the Founder Rainmaker.
Scott Peterson
Feb 27, 20243 min read
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The “Blue Chip” Client Profile
Effectively using this 2x2 “Blue Chip” Matrix is the starting point for clarity, focus and alignment.
Scott Peterson
Aug 15, 20232 min read
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Aim Small, Miss Small
As we speak, your sales, marketing and customer success teams are abusing precious time by pursuing misaligned prospects.
Scott Peterson
Jul 6, 20232 min read
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Give Value or Do NOT Send the email
Let’s be honest. Most cold outreach sucks. It’s painfully clear and obvious when you are the recipient of a generic email blast.
Scott Peterson
Jun 27, 20232 min read
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20% of your Clients Generate 80%+ of your Revenue
You have a small number of clients that are generating the vast majority of your revenue and profitability.
Scott Peterson
Jun 20, 20231 min read
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If they Don’t Agree on the Problem…they Can’t Align on a Solution
Based on CEB’s “The Challenger Customer”, on average there are now more than 5.4 stakeholders involved in the decision making process.
Scott Peterson
Jun 6, 20232 min read
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