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Sales Process


Beyond the Founder Rainmaker: Building an Effective Outbound Sales Strategy
At the heart of many B2B technical and professional services firms lies the Founder Rainmaker.
Scott Peterson
Feb 27, 20243 min read
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The Art of Asking Questions
Shine a light on the significance of questions within the sales process, particularly during qualification and discovery meetings.
Scott Peterson
Feb 20, 20243 min read
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Sales: The First Mile of the Customer Experience (CX)
In business today, there is a lot of attention on the Customer Experience (CX), and rightfully so.
Scott Peterson
Feb 14, 20244 min read
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Maintain Control of the Sale
Maintaining control of the sale is not just a skill; it's a necessity.
Scott Peterson
Feb 7, 20242 min read
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Take Control of the Sale
The ability to take control of the sale is not just a skill; it's a requirement.
Scott Peterson
Feb 1, 20242 min read
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Top 10 Recommendations for Onboarding Success in B2B Sales
A well-structured onboarding program is critical to ensure your new B2B salesperson gains the competence and confidence they need to succeed
Scott Peterson
Sep 19, 20234 min read
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Put Sales Teams in ‘Unique Position’ to Take Control of Opportunities
Scott Peterson has dedicated the last couple of decades to sales, leading and managing sales teams and working with executive leaders...
Scott Peterson
Jul 13, 20235 min read
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Give Value or Do NOT Send the email
Let’s be honest. Most cold outreach sucks. It’s painfully clear and obvious when you are the recipient of a generic email blast.
Scott Peterson
Jun 27, 20232 min read
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Do NOT email your Proposal
If they are not willing to schedule time to review your proposal live with you…they’re just not that into you.
Scott Peterson
Jun 13, 20231 min read
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If they Don’t Agree on the Problem…they Can’t Align on a Solution
Based on CEB’s “The Challenger Customer”, on average there are now more than 5.4 stakeholders involved in the decision making process.
Scott Peterson
Jun 6, 20232 min read
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I Ain’t Afraid of No Ghosts
These are prospects who often go through the entire sales process, only to end up doing nothing.
Scott Peterson
May 31, 20232 min read
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The Next Step of Our Process is…
Time is your most precious resource. How and where you invest your time largely determines your performance and your paycheck.
Scott Peterson
May 23, 20232 min read
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Take and Maintain Control of Your Sales Process
The buying journey has become much more complicated. Sales organizations are investing more time with prospects but closing fewer deals.
Scott Peterson
May 16, 20232 min read
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