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Sales Process

The Challenger Sale: The Overlooked Lesson
Without the right 🎯 strategy, ⚙️ process and 🏗️ structure, even the best Challengers can struggle.
Scott Peterson
Mar 183 min read
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Escaping Chaos: Building a Repeatable & Effective Sales Process
Many leaders make the mistake of blaming their salespeople for poor performance when the real issue is a lack of a repeatable process.
Scott Peterson
Mar 123 min read
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What I Learned From Writing My First Book
I wrote this book for founders, sales leaders, and ambitious professionals who want to build an effective outbound sales strategy.
Scott Peterson
Feb 283 min read
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A “Consistent” Sales Process Doesn’t Ensure Positive or Predictable Outcomes
A consistent sales process alone is not enough. Often it's just a high-level roadmap without the clarity needed to perform.
Scott Peterson
Feb 183 min read
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Does the Outcome of your Sales Opportunity Depend on Who Handles the Prospect?
Does the Outcome of your Sales Opportunity Depend on Who Handles the Prospect?
Scott Peterson
Feb 113 min read
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A Repeatable & Effective Sales Process: The Path to Scalable Success
A well-defined, repeatable process isn’t just a nice-to-have—it’s the key to predictable growth. 🔑
Scott Peterson
Feb 42 min read
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Execution or Chaos: The Importance of a Repeatable & Effective Sales Process
The Sales Process Matrix offers a clear framework for evaluating where your sales organization stands.
Scott Peterson
Jan 283 min read
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Winning the Sale: Understanding Your Direct and Indirect Competition
In today’s competitive landscape, it’s unrealistic to assume that any sales opportunity is free from intense competition
Scott Peterson
Nov 12, 20243 min read
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Clarifying the Need: Diving Deeper into the Pain & Problem
Are you selling to symptoms 🩹 or getting to the root 🫚 of your prospect's problem?
Scott Peterson
Oct 29, 20243 min read
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1 comment


If Your Email Starts with "Checking In" or "Following Up"…Just Delete It
Sales, much like dating, thrives on momentum. Once you lose it, you risk being ghosted. 👻
Scott Peterson
Oct 22, 20242 min read
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Don’t Get in the Box: Take a BIG-to-small Approach
🔑 The key is to take control of the meeting and lead with a BIG-to-small approach.
Scott Peterson
Oct 15, 20243 min read
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My Prospect isn’t Ready to Buy…so now what?
Out of nowhere:"We love your solution, but something unexpected came up. 🌪️ Let’s reconnect next month." 🎢
Scott Peterson
Oct 15, 20242 min read
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The Priority, A Priority or a Future Priority? Gauging Urgency in Your Opportunity
A simple yet powerful question to gauge urgency: Is it THE priority, A priority, or a FUTURE priority? 🥇 🥈 🥉
Scott Peterson
Oct 8, 20243 min read
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Partnership Reviews: The Key To Retaining Your “Blue Chip” Clients
To ensure sustained and long-term growth, it's essential not just to win these valuable clients but to retain and expand these relationships
Scott Peterson
Sep 4, 20243 min read
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You are Planting Seeds Not Microwaving Leads: The Mindset for Cold Outreach
The Mindset for Cold Outreach
Scott Peterson
Jun 25, 20243 min read
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Running an Effective Weekly Sales Meeting
I’m going to share a framework to help turn one of your most dreaded meetings into one of your most valuable. 📈
Scott Peterson
Jun 19, 20244 min read
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Sales Scorecard: Measure What Matters
The path to success lies in measuring what truly matters, focusing on the inputs, and fostering a culture of consistency. ✅
Scott Peterson
Jun 11, 20243 min read
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Replace Unpredictability with Intentionality: Precision Prospecting with your Blue Chip Client Profile
Take charge of your sales efforts with a highly focused, valuable, and consistent outbound sales strategy. 🎯
Scott Peterson
Jun 4, 20243 min read
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Center your Blue Chip Aim: Time, Talent & Treasure
🔐 Unlock your business's full potential by aligning your resources with your "Blue Chip" clients.
Scott Peterson
May 28, 20244 min read
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Mastering Stakeholder Guidance for Sales Success
Stakeholder guidance and provides actionable insights for salespeople aiming to take and maintain control of the sales process effectively.
Scott Peterson
Mar 6, 20242 min read
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