Sales Performance

You know when you pick up a book and instantly think: “Yep—this is exactly what I need right now”? That was me within the first 27 pages of "Selling With" by Nate Nasralla. It’s 💡 smart, ✏️ simple, and most importantly—✅ effective. I immediately made meaningful adjustments to how I practice sales and how I teach sales with my clients.

In September 2020, the world was full of uncertainty and chaos (sound familiar?). A friend & former client recommended The Win Without Pitching Manifesto by Blair Enns. 📓 While everything around me felt noisy and unclear, Blair’s words cut through. His clarity, conviction, and directness helped me refocus—on what matters, on where I’m best, and on how to lead with expertise. 💡

Without the right 🎯 strategy, ⚙️ process and 🏗️ structure, even the best Challengers can struggle.

Founder-led businesses getting stuck because the founder is the only one who can close deals.

I wrote this book for founders, sales leaders, and ambitious professionals who want to build an effective outbound sales strategy.

The Misaligned Underachiever—a unique threat that can erode team morale, damage client relationships, and derail your growth targets.

“Lovable Underachievers,” are positive and well-liked but consistently fall short of targets.

Managing a Lone Wolf in a way that fosters long-term growth and maintains company culture can be challenging.

According to The Challenger Sale, Star performers deliver nearly 200% more than Core performers.

The Peak Performer Matrix empowers you to hire, develop, and retain individuals who meet their targets and enrich your company's culture

I reflect on the challenges, the wins, and the incredible colleagues, clients, and family who have supported me.

The average tenure of a VP of Sales is less than 2 years! Why are we getting this critical role wrong so often? ❌

I felt compelled to share how three major life changes have profoundly shaped both my personal and professional life.

I’m going to share a framework to help turn one of your most dreaded meetings into one of your most valuable. 📈

The path to success lies in measuring what truly matters, focusing on the inputs, and fostering a culture of consistency. ✅

Have you ever wondered why some of the greatest players in sports history struggle when they transition to coaching roles? 🤔

⏰ One of the biggest mistakes I see organizations make is taking an often unrealistic Year 1 revenue goal, dividing it by 12 months.

As a young professional, I penned down my Goals, Attitudes & Beliefs, seeking direction amidst uncertainty.

🗝 Discover the key to selecting the 'right' sales leader for your small business

Pros & Cons I’ve observed within the outsourced lead generation model.