Trusted by growth-minded leaders across technical and professional services organizations.
Scott Peterson
Founder | Sales Strategist
I believe the best sales organizations are built through thoughtful leadership, a focused strategy, and a repeatable and effective sales process.
Over the last 25 years in sales, and since founding Carver Peterson in 2014, I’ve partnered with founders, leadership teams, and sales organizations across B2B technical and professional services firms to help them refine their strategy, define their process, and specialize their sales structure to achieve both profitable and sustainable growth.
My approach combines empathy with expertise. Rather than applying rigid methodology or one-size-fits-all playbooks, I work collaboratively with clients to develop sales systems aligned with their business, clients, people, and goals.
Clients often describe my approach as empathetic, curious, grounded, tailored, and trusted.
As an active seller myself, I bring both practical experience and a deep passion for continuous learning. While I’m confident in my expertise and point of view, I’m equally committed to refining my thinking and learning from the experts, high-performing teams, and practitioners I work alongside every day.
My first 13 years were with a wildly ambitious, fast-growing company that had scaled into a multi-billion-dollar, international organization while still remaining private. I had the privilege of working for and alongside sharp, driven, incredibly capable people who pushed me, invested in me, and showed me what it means to be a true professional in sales.
Since founding Carver Peterson, I’ve helped growth-minded leaders move beyond reactive sales cycles by creating more thoughtful, repeatable, and sustainable approaches to growth.
I’m also the author of Beyond the Founder Rainmaker: Build Your Blue Chip Sales Strategy, a book focused on helping entrepreneurs step out of reactive sales cycles and into a strategy that drives predictable, sustainable revenue.
At the end of the day, my goal is simple:
To help leaders grow with greater clarity and confidence.
Real Results from Growth-Minded Leaders
Hear how simple frameworks led to serious sales growth.
Naveen Vinta
President & CEO of Bailey Specialty Cranes
"CP took an organization with no formal sales playbook and built a clear, repeatable system by distilling proven sales literature and translating it into a framework that actually fits how the business operates.
The resulting sales playbook is practical, thoughtful, genuinely customized and now serves as clear guideposts across the organization.
Lesly Marban
Chief Commercial Officer of Vodori
"Scott has a unique ability to cut through complexity and identify the changes that have the greatest impact on commercial performance.
He helped our team sharpen its market focus, strengthen sales execution, and build a more scalable revenue engine - with greater accountability and consistency across sales, marketing, and customer-facing teams."
Brick Thompson
Co-Founder & CEO of Blue Margin
"We hadn't cracked the code on how to do sales well and consistently. CP broke down key processes in a way that immediately made sense to us and helped us reform our business development approach.
At the end of our engagement, the quality of the deals in the pipeline was vastly improved and we were closing at a rate approximately 35% higher."
Keith Smith
President & CEO of Vonco Products
"Carver Peterson didn’t just give us a playbook they built the muscle with us.
They installed a disciplined, repeatable process and a rhythm of coaching and training that upleveled every rep.
Their partnership has been instrumental in Vonco’s tremendous sales growth."
Victoria Haas
Founder & Principal of Affinity Accounting
“Carver Peterson helped us get laser-focused on our sales strategy and gave us the confidence to move forward with intention.
The sales playbook and frameworks we developed will continue to support our growth long after the engagement.
The ROI has been incredible.”
Colleen Werner
Founder & CEO of Lulafit
"CP worked with our team, gathered information and compiled it into a sales playbook that is scalable and efficient.
It has helped us increase our sales volume and close rate tremendously and it has allowed us to efficiently onboard new members of our sales team."
Jody Jankovsky
Founder & CEO of Black Line IT
"CP's approach was truly unique. It was obvious that their methodology was developed over many year and with deep experience of the sales processes and success.
They provided true insights into how we operated, needed to operate and to help us become a better company."
Paul Eccher
Founder & CEO of Vaya Group
“To scale our growing business, we needed stronger sales habits and disciplines.
Carver Peterson broke the sales process into clear, digestible steps, making it easy for non-sales professionals to contribute to revenue.
Together we built a custom playbook that is now embedded in our business and driving measurable growth and performance.”
Brett Singer
Principal & Partner at Bottle Rocket Media
"CP built a Sales Playbook specific to us that actually changed how we operate and made us better at business.
Beyond the methodology, what I appreciate most about Scott is his judgement. He came into every session prepared, pushes back when he disagrees, and he's genuinely open when you push back on him. That combination is rare."
Adam Barney
Partner & President of Framework IT
“We shifted our target market successfully which increased average contract value significantly (+50%) over the previous year.”
In addition, we were able to develop a new account executive capable of selling deals as a result of the process documentation and training resources."
Max Tynczuk
COO of AMS Performance
"CP helped us build a sales process, create a culture of high performance and supported us through implementing a complete overhaul of the sales department.
We've experienced significant double digit revenue growth for the last two years, which would not have been possible prior to our engagement."
Jesse McCabe
Partner & CEO of Solid Digital
"Together we worked to implement their suggestions and we established a strong sales process that is now a big differentiator.
Our close rate went from 56% to 80%.
I did not think someone could come in and be able to make such a significant impact to our organization."
About You
You’ve built a strong B2B technical or professional services firm that delivers high-value work. You strive to be the best—not the cheapest—and every sale hinges on the skill of the salesperson. It’s not just about winning or losing the deal; it’s about shaping its size, scope, and long-term value.
Your reputation is excellent. Clients trust you. Strategic partners refer you. The work speaks for itself. But the growth isn’t consistent—referrals trickle in, and despite the quality of what you do, you know you’re leaving opportunities on the table.
You’ve tried to break through the plateau—hiring experienced sales leaders, investing in training, buying tools, adding headcount, maybe even outsourcing business development or sales leadership. Each move created temporary lift, but nothing stuck, and the frustration has grown louder than the results.
You’re not interested in getting back on the hamster wheel. You’re stepping back to build something more aligned, sustainable, and scalable.
You don’t need another hire. Or another workshop.
You need a Sales Operating System.
The Sales Operating System
Every engagement is built around one goal: helping growth-minded companies build a scalable, high-performing sales organization—without losing who they are.
That takes a clear strategy, a repeatable and effective process, the right roles, and leadership that leads with confidence and conviction.
Beyond the Founder Rainmaker
Build Your Blue Chip Sales Strategy
For many founders, the sales grind is all too familiar. New business or growing existing clientele relies solely on your shoulders — chasing revenue, juggling priorities, and wondering if stability is even possible.
In Beyond the Founder Rainmaker, Scott Peterson delivers a proven framework for growth-minded entrepreneurs who are ready to step out of reactive sales cycles and into a strategy that drives predictable, sustainable revenue.
