Scott Peterson
Founder | Sales Strategist
Since 2014, I’ve helped growth-minded founders move beyond messy, founder-led sales by building simple, scalable systems that stick.
If your sales feel unpredictable, reactive, or personality-driven — you’re not alone.
I bring proven frameworks that make your sales strategy clear, your team confident, and your growth sustainable.
Let's simplify your sales.
About You
You’ve built a business.
Now it’s time to build sales that scale.
You’re a growth-minded founder leading a B2B technical firm with a complex, high-value offering. You’ve pushed your way to success — but sales still feels chaotic, dependent, and unpredictable.
Your growth depends on a few heroes, not a real system.
Your salespeople work hard — but they aren’t selling like experts.
You command a premium price, but your process doesn’t reflect it.
And growth? It feels more like a grind than a strategy.
You don’t need more sales training.
You need a real framework — one your team can actually run with.
You’re ready to scale.
You value quality over quantity, and you know sales should be a competitive advantage — not just a function to manage.
You’re willing to roll up your sleeves, challenge your assumptions, and lead from the front.
Services
Sales is complex. I make it simple — and scalable — through three core offerings:
1. Sales Diagnostic
Find the friction. Focus your efforts.
A clear-eyed assessment of your sales strategy, structure, and execution. We identify what’s working, what’s not, and what’s missing — so you know exactly where to focus to unlock growth.
2. Sales Playbook
Build a system your team can actually run with.
We codify your sales process into a repeatable, teachable framework — tailored to your business, your buyers, and your team. No more winging it. No more chasing your top performers. Just clarity and control.
3. Mastering the Playbook
Drive adoption. Elevate performance.
Training, coaching, and reinforcement designed to embed the playbook into daily execution — so it’s not just a document, but a new way of selling.
Beyond the Founder Rainmaker
Build Your Blue Chip Sales Strategy
For many founders, the sales grind is all too familiar. New business or growing existing clientele relies solely on your shoulders — chasing revenue, juggling priorities, and wondering if stability is even possible.
In Beyond the Founder Rainmaker, Scott Peterson delivers a proven framework for growth-minded entrepreneurs who are ready to step out of reactive sales cycles and into a strategy that drives predictable, sustainable revenue.
Real Results from Growth-Minded Founders
Hear how simple frameworks led to serious sales growth.
