Trusted by growth-minded leaders and organizations across B2B Technical & Professional Services firms
Scott Peterson
Founder | Sales Strategist
I’ve dedicated my entire 25+ year career to the profession of sales.
My first 13 years were with a wildly ambitious, fast-growing company that scaled into a multi-billion-dollar, international organization while still remaining private. I had the privilege of working for and alongside sharp, driven, incredibly capable people who pushed me, invested in me, and showed me what it means to be a true professional in sales.
In 2014, I felt a deep pull to take what I’d learned and apply it where I could have a bigger, more personal impact—helping growth-minded entrepreneurs build high-performing sales organizations. That’s when I started Carver Peterson. Over the last 11+ years, I’ve partnered with founders and leadership teams across a range of industries, all working to build something meaningful and make their vision real.
Through years of hands-on experience, I’ve developed a methodology that protects the uniqueness of each organization while pairing it with simple, practical frameworks that create a repeatable and effective Sales Playbook. One that allows entrepreneurial companies to grow in a disciplined, scalable way—without losing who they are.
About You
You’ve built a strong B2B technical or professional services firm that delivers high-value work. You strive to be the best—not the cheapest—and every sale hinges on the skill of the salesperson. It’s not just about winning or losing the deal; it’s about shaping its size, scope, and long-term value.
Your reputation is excellent. Clients trust you. Strategic partners refer you. The work speaks for itself. But the growth isn’t consistent—referrals trickle in, and despite the quality of what you do, you know you’re leaving opportunities on the table.
You’ve tried to break through the plateau—hiring experienced sales leaders, investing in training, buying tools, adding headcount, maybe even outsourcing business development or sales leadership. Each move created temporary lift, but nothing stuck, and the frustration has grown louder than the results.
You’re not interested in getting back on the hamster wheel. You’re stepping back to build something more aligned, sustainable, and scalable.
You don’t need another hire. Or another workshop.
You need a Sales Operating System.
The Sales Operating System
Every engagement is built around one goal: helping growth-minded companies build a scalable, high-performing sales organization—without losing who they are.
That takes a clear strategy, a repeatable and effective process, the right roles, and leadership that leads with confidence and conviction.
Beyond the Founder Rainmaker
Build Your Blue Chip Sales Strategy
For many founders, the sales grind is all too familiar. New business or growing existing clientele relies solely on your shoulders — chasing revenue, juggling priorities, and wondering if stability is even possible.
In Beyond the Founder Rainmaker, Scott Peterson delivers a proven framework for growth-minded entrepreneurs who are ready to step out of reactive sales cycles and into a strategy that drives predictable, sustainable revenue.
Real Results from Growth-Minded Founders
Hear how simple frameworks led to serious sales growth.
